Sat Nov 15 | noon - 10 pm
Los Angeles County Museum of Art

Stephanie Hutin and Florencio Zavala, Big Skills
Campaign: Cheer Up The Loneliest Gallery

2008, campaign and performance

Cheer up the loneliest gallery. It needs you. It needs all of us. Nobody wants to be lonely.

On November 15th, under the invitation of Curator and Department Head of Photographs at Los Angeles Country Museum of Art (LACMA): Charlotte Cotton, Machine Project will unleash at LACMA. One of over fifty interventions, experiments, and installations, The Loneliest Gallery will experience some long-deserved TLC. Deep inside the museum’s 19th century French painting hall, the tiny Loneliest Gallery, otherwise known as the Photography Foyer, will be experiencing a day of pampering. Sculptural elements and performances will collide through this community-driven campaign of cheer, all within the confines of the four smallest walls in the institution. On this day, The Loneliest Gallery will no longer be out of place, the near-closet sized eyesore will blossom, metaphorically, in a foreshadowing of what is to come for photography at the museum; the story of a small space’s rise to stardom.

This project is co-funded by LACMA’s public programs and the Ralph M Parsons endowment.

In person: Stephanie Hutin and Florencio Zavala

“amazing installation” - Joel Speasmaker, The Drama Magazine

One day only!! Tickets to the event are available for standard LACMA admission prices. Admission to the museum and show are FREE for all Machine Project members.

LACMA is located at 5905 Wilshire Boulevard, Los Angeles, CA 90036

For more information, please visit www.theloneliestgallery.com